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The Kruger Lowveld Brand Positioning Statement:
The
Kruger Lowveld region of Mpumalanga is a 3.5 billion year old
ancient landscape framed by what is likely the oldest mountain
range on Earth, preserving some of life’s earliest forms.
One look down from the rugged Klein Drakensberg Escarpment allows
one to understand why God’s Window is so called. The mountain
cliffs and those of the Blyde River Canyon plunge down, laden
with waterfalls, into lush indigenous forest where the iconic
Kruger National Park and private game reserves make the region
one of Africa’s signature wildlife destinations.
Apart
from breathtaking natural icons, this is also a place of historical
and cultural significance. Iron Age trade routes and African traditions
reach back across many centuries. Gold rushes at Pilgrims Rest
and Barberton were precursors to the discovery of gold in Johannesburg.
Steeped in the history of traditional cultures, pioneers and fortune
seekers such as Percy Fitzpatrick who wrote Jock of the Bushveld,
visitors will encounter a contemporary Lowveld culture with a
wealth of stories that inspire the senses and connect one to the
land and its people.
The
Kruger Lowveld is also a place of easily reached frontiers where
you can visit three countries in one day by road, or take a leisurely
drive, because this is also a place for solitude, relaxation self-discovery,
and connecting with nature.
Authors: Sheryl Ozinsky, Kurt Ackermann
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